Yes that’s right photography; last week someone asked me,
“Why are you photographing this?”
‘This’ being a rainswept construction site with drifting fog in Cornwall, and the ‘someone’ was one of the construction workers.
My honest answer should have been,
“To keep the work flowing in for you and your colleagues.”
I think instead I mentioned that lots of companies do fantastic multi-million pound projects and fail to document them properly.
The bottom line is most companies need to market themselves and powerful images help.
Photography in Challenging Environments
I love the photography that I get commissioned to do and it is fair to say that I’m not afraid to get a bit mucky doing it. Further to this I’m committed to documenting good practice as it happens rather than as it is imagined. So if this means travelling to a site before sunrise, knowing that the sun will limp up through banks of drifting fog then so be it. But, there is nothing like having confidence in your client’s own high standards of practice even if sometimes you can’t get near to the subject
The Beauty of Engineering
I’ve written before about beautiful engineering but I really do believe beauty abounds in construction and engineering. So in documenting the work well clients will be presented with a range of images that will add value to their pitch for new work including.:
Photographs that document good health and safety practice
Photographs documenting the scope of the engineering work
Photographs conveying good engineering practice in challenging conditions
Photographs that document environmental sensitivity
People photographs celebrating the workforce at all levels
Hero engineering photographs suitable for front page or double page spreads
Engineering work is complex, considered and valuable, it warrants good photography, so it is fantastic to see client Dyer and Butler putting photography to such good use both in print and on their website.