For me ‘brand’ isn’t something to wear, it’s something to live, and for many organisations the people are brand ambassadors, so why not photograph one’s own people rather than use stock images? It’s not the first time I’ve said this but there is also a financial sense to an organisation buying a photographer rather than stock, the per image price is generally favourable and there is no research time to waste.
These images were from a morning spent at Exeter Racecourse conferencing centre. Apart from one image all of the shots were taken candidly using natural light, this is a selection from a larger selection that the client received.
The images deliberately cover a range of emotions and styles, they are all genuine though and as will such serve well to represent the organisation in ongoing marketing materials.